Ace the Interview: Pointers for talking to print, radio or tv reporters

Session: Beyond Peer Review: Why You Must Connect Your Science to Stakeholders (and how to do it) (6)

Sandra Svoboda, DPTV, [email protected]

Abstract

Being a credible, effective communicator with reporters is not a one-size-fits-all protocol for all media platforms. Print journalists have different needs from their sources than radio hosts or tv producers do. Digital work and social media also offer opportunities for controlling the public conversation about research and Great Lakes issues. Starting with a comparison of how scientists and journalists are alike and different in their workflow and approaches to "content," we will review how and where researchers and reporters can help each other work effectively. With examples from the presenter’s 30-year communications career, session participants will learn skills and strategies they can immediately use to help their work be understood, valued and correctly represented in the media and to the public and other stakeholders.

Twitter handle of presenter
@DETSandra