Public Science Communication for (Very Smart) Dummies

Session: Beyond Peer Review: Why You Must Connect Your Science To Stakeholders (and how to do it) (1)

Sumeep Bath, IISD Experimental Lakes Area, [email protected]

Abstract

As a scientist, do you ever want to start communicating what you do to the rest of the world but feel like you’re not sure where to start?

Have you grappled with the ideas of Twitter, talking with media, video, blogs, field selfies and more but just found them too overwhelming?

The Communications Manager at IISD Experimental Lakes Area (IISD-ELA)—the world's freshwater laboratory—will take you through the basics of communicating your science to the public, explain how you can make it fun and accessible, and make the case for why it matters.

A series of 58 lakes and their watersheds in northwestern Ontario, Canada, IISD-ELA is the only place in the world where scientists can research on and manipulate real lakes to build a more accurate and complete picture of what human activity is doing to freshwater lakes. The findings from its 50 years of ground-breaking research have rewritten environmental policy around the world—from mitigating algal blooms to reducing how much mercury gets into our waterways—and aim to keep fresh water clean around the world for generations to come.

Twitter handle of presenter
@IISD_ELA